| Macy's Inc.: Turnaround Strategy in Crisis |
| 作者姓名：Won-Yong Oh; Ratchel Zeng;Jessica Schuldhaus; |
| 商品類型：Case (Pub Mat) | 商品編號：9B18M096 |
| 出版日期：2018/06/28 | 內容長度：14 頁 |
In 2017, Macy’s Inc. (Macy’s), one of the world’s largest and oldest premier department stores, announced it would close 100 stores and make other significant strategic changes to try to return the brand to its former glory. Macy’s sales had fallen for eight straight quarters, causing investors to fear that the company was continuing to lose market share. The firm had been pursuing an aggressive strategy to optimize all facets of its business, but .....more
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| Macy's Inc.: Turnaround Strategy in Crisis - Teaching Note |
| 作者姓名：Won-Yong Oh; Ratchel Zeng;Jessica Schuldhaus; |
| | 商品編號：8B18M096 |
| 出版日期：2018/06/28 | 內容長度：8 頁 |
Teaching note for product 9B18M096.
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